People & Events



Of cars and couture
By Nico Erle Ciriaco

London-based Filipino designer Mitch Desunia presented her Spring/Summer 2020 collection at the sprawling Palazzo Verde gardens over the weekend. The fashion forecast, simply dubbed “Entwined,” focused on the Abel Iloko weave as main textile for the collection.

“This collection focused on the Inabel fabric, presenting extreme designs from the very plain to the super printed. The entire trunk is filled with happy colors and aesthetics.

“This forecast is based on the previous fashion season in New York, Milan, and London, then applied here for the next season. Some of the silhouettes are also inspired from those published by forecasting companies like WGSN and Mode Selection where they include textile swatches and fashion photography,” intimated the Sorsogon-born designer.

The weekend show was actually the highlight of a car show by collectors and Ford Motors. The world of super cars melded with high fashion through “Cars X Couture,” a car exhibit and fashion show in one.

“Ford Motors Phils. partnered with the collection. Cars and clothing is quite a concept and it brings up the ante on the Desunia label. For this show, we launched the sneakers and other comfortable footwear collection. These upscale designs are initially available online. Mitch Desunia London, as a brand, will soon have a physical store at the Mayfair in London,” informed Mitch.

The weekend car and couture show was presented, in cooperation with the Rotary Club Int’l, for the benefit of the End Polio Now campaign. Mounting the exhibit and show required close to Php 3-million in production cost and other incidental expenses.

“While I like a well-presented merchandise, as far as purchases are concerned, most of the clothes worn in the show were sold off the rack, at a markdown, and buyers simply took home the apparel after the event,” enthused Mitch.

Mitch is also the house designer for such mall store brands as IDoManila for Robinsons, and Mode for Vista malls. Her beauty products, Desunia Beauty Essentials, are likewise available at all Vista malls nationwide.

Mitch Desunia’s next fashion forecast will unfold in May when she presents her Autumn/Winter 2020 children’s wear, men/women’s apparel, as well as intimate wear at the SMX Convention Center.

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